StilgenStilmerce
Admin Guide

SEO & Product Feeds

Sitemap, meta tags, Open Graph, structured data, and Google Merchant / Meta product feeds.

SEO & Product Feeds

Storefront SEO

Stilmerce generates all standard SEO metadata automatically:

FeatureDetails
SitemapAuto-generated at /sitemap.xml — covers products, categories, pages, and posts
robots.txtAuto-generated at /robots.txt
Canonical URLsEvery product, category, and page has a canonical URL
Open Graphog:title, og:description, og:image on every public page
Structured DataProduct schema (name, price, availability, ratings) on product pages

Per-Product SEO

On any product form, go to the SEO tab to override:

  • Meta title
  • Meta description
  • URL slug
  • Social share image (Open Graph override)

If left blank, the product title and description are used automatically.

Per-Category SEO

Same fields are available on the category form in Admin → Categories.

Pages & Posts

Static pages (About, Contact, etc.) and blog posts also have SEO tabs with the same fields.


Google Merchant Feed

Stilmerce exports a Google Merchant Center–compatible product feed.

URL: https://api.yourdomain.com/feeds/google

The feed includes:

  • Product title, description, and URL
  • Price and availability
  • Images
  • GTIN / barcode (if set on the product)
  • Category mapping

Setup in Google Merchant Center:

  1. Go to Content → Feeds → Add Feed
  2. Select "Scheduled Fetch"
  3. Paste your feed URL
  4. Set the fetch frequency (daily recommended)

Meta (Facebook/Instagram) Product Feed

URL: https://api.yourdomain.com/feeds/meta

Same product data in Meta's required format. Use this URL in Meta Commerce Manager → Catalog → Add Products → Use Data Feed.


Google Search Console & Analytics

Install the Google Integration plugin to connect:

  • Google Search Console (site verification + index coverage)
  • Google Analytics 4 (traffic data in admin dashboard)
  • PageSpeed Insights (Core Web Vitals per page)
  • Google Tag Manager (GTM container injection)

On this page